The jury's out as to whether the business traveller is to be
sympathised with or envied. On the one hand they roam the world for free, seeing
places and experiencing vastly different cultures, travelling with a degree of
comfort few other people enjoy. Once their business is finished, they are able to
put their briefcases away and tack a local side-trip on to their excursion at prices
mere mortals will never be offered.
On the other hand, they work long, anti-social hours and spend extended periods
away from home and their families, often in alien cultures or high-risk destinations;
they suffer from higher stress levels than their non-travelling colleagues, are
connected to their offices virtually 24 hours a day, and pay higher airfares and
hotel and car hire rates than leisure travellers because of their pressing need for
flexibility.
Surveys that attempt to determine which of these snapshots is a more accurate
representation of the life of the business traveller abound - but
their results are inconsistent and so it is difficult to conclude whether the business
traveller doth protest too much. Either way, business travellers are a growing and
demanding group of executives. What turns them on and off is becoming clearer
- and gender plays a big role in the results.
Female business travellers tend to worry about the cost of travel, while men are more
concerned by check-in queues. Men choose their hotel by cost, but women choose
them by location, which is a reflection of their greater concern over security. In a
recent survey, twice as many women as men (52 per cent against 21 per cent) said
that they were concerned about security issues in the UK,
although men became more security-conscious when travelling overseas (up to 43
per cent).
Across the board, though, the biggest turn-offs are - not surprisingly
- late flights, road congestion, the high airfares to many
destinations, long check-in queues, the lack of sleep that business travel entails,
and the risk of potential downgrades to economy class.
All these concerns give an accurate picture of the current sorry state of the business
travel market. Corporate down-sizing and cost-cutting are the order of the day, and
more business travellers are having to squeeze themselves into economy-class
seats and budget hotels these days than ever before.
And airline punctuality is just getting worse. Sympathise with any traveller who flies
regularly into airports such as Milan, Geneva or Munich, as these regularly top the
lists of European airports most affected by delays. Generally, over a quarter of
intra-Europe departures are delayed more than 15 minutes, according to figures
released regularly by the Association of European Airlines
(AEA).
Flight delays exacerbate what is already a stressful and tight business schedule.
Reduced budgets and the availability of flights to business destinations at either
end of a working day has forced many business travellers to forgo an overnight
stay - and the inherent cost - and squeeze all
their appointments into one long day. And because more business travellers are
flying from airports such as Luton and Stansted, where the 'no-
frills airlines' such as Buzz, Go and Ryanair are based (Ryanair,
for example, claims that 40 per cent of its passengers are business travellers), the
businessperson often has a longer than usual trip home once the flight finally
lands.
Meanwhile, it's a travesty that the UK, home
to so many low-cost carriers, stings business travellers. The European
Corporate Travel Index, published by American Express, revealed
that British companies pay 76 per cent more than the European average for
business-class fares to New York. The cost of a business-class seat to New York
has increased by 50 per cent since 1994. A UK-based
company that takes, say, 200 flights to New York in business class each year, will
pay an average of £275,000 more than an equivalent
company based in Germany, and £217,000 more than a
French company - even though the distances involved are
shorter. A British business traveller can expect to pay 46 per cent more for a direct
flight from the UK to New York
(3,234) than they would if
travelling from Paris (2,217), and
55 per cent more than a traveller from Frankfurt (£2,086).
Stretching budgets for long-haul travel has meant that companies now send their
executives via hub airports. In the same American Express survey, it was pointed
out that British companies can save almost 30 per cent by sending executives
bound for Los Angeles via Paris, for example.
But it's not all doom and gloom for the business traveller. The good
news in that survey came on short-haul flights, where flights of less than 750 miles
are significantly cheaper from the UK than the European
average. And business-class cabins have never been so comfortable. These days
they're fitted with seats that incorporate personal video screens,
laptop power points, telephones, head rests, lumbar support - all
operated electronically by the touch of a button. Some, notably cabins on British
Airways' long-haul flights, are now fitted with seats that recline
fully to become a flat bed. This is the sort of comfort that travellers used to get only
in first class.
While first-class cabins are half the size they used to be in the 1980s, there are still
business travellers who are able to pay £5,000 or
£6,000 for a first-class ticket across the Atlantic. These
tend to be the chairmen of large companies, city institutions, bankers, insurers,
consultants and lawyers, all of whom can charge the enormous fare back to a
client.
For them the status of flying in first class, being first off the aircraft, enjoying
à la carte service and the privacy of
sitting with probably only half a dozen others, is in direct contrast to the experience
of those travelling in the business-class cabin, where there are upwards of 50 other
passengers. There is also the advantage of superior food and drink and the much
higher staff-to-passenger ratio, which translates to virtually one-on-one service.
Compare one member of airline staff for every ten passengers in business class, to
three crew members for every 14 passengers in first class. And bear in mind the
fact that the first-class cabins are generally half full. It's the
nearest you get to personal service in the air. And, once on the ground, the
pampering doesn't stop, whether for first- or business-class
travellers. Some airlines, such as Virgin Atlantic, treat them to chauffeur-driven
cars to and from the airport.
Don't feel too sorry for the business traveller, though. Check-in
options nowadays have increased enormously, so they can avoid the long queues
at the counter. They can check in by fax or phone, from their car on the way to the
airport, or at Victoria or Paddington train stations. And the comforts of business
travel don't stop there. On arrival back in Britain, British Airways
and Virgin, for example, have opened arrivals lounges that enable business
travellers to shower, eat breakfast and go straight into the office after a
'red-eye' flight.
And when it comes to staying in hotels, downgrading to a three- or four-star property
is not the depressing experience that it was some years ago. Budget
accommodation has improved in leaps and bounds; the hotels are usually modern,
well-maintained and up to the minute in terms of hi-tech gadgetry such as
dataports, IDD phones, decent-size desks and ergonomic
seating in the rooms. Greater hotel choice has helped the process. At the end of
1999, there were 62 hotel chains, up from 30 just 15 years ago.
Business travellers are, naturally, fêted by the airlines
and hotels. It is these customers that account for the highest profits, so they need
to be looked after and recognised as such. It is for this reason that frequent flyer
programmes and hotel loyalty schemes have proliferated. Business travellers can
earn miles or points while travelling on business, then use them at their leisure.
One of the most useful benefits of being a member of such a scheme is the access
it gives to airline lounges, upgrades and priority wait-listing on over-booked flights.
Finding the time to redeem thousands of air miles is often a problem, though, and
billions of them go unused each year.
Technology, of course, is playing an increasing role in alleviating the hassles of
travelling on business, with the internet increasingly pivotal in all developments.
Business travellers can already surf the net to check the lowest prices for flights
and accommodation, then book online. However, some corporations have grave
doubts over productivity issues if their staff are booking for themselves. Why
should their high-paying executive 'waste' time
doing that when a travel agent, who is paid far less, could do it instead?
A survey of 70 UK travel managers and business travellers by
Carlson Wagonlit Travel, in 2000, unearthed an almost Luddite attitude towards
new technology. Over half of the business travellers questioned said that they had
never logged on to the internet to make travel arrangements, with some
questioning the speed of the web compared with traditional booking methods. Even
the web enthusiasts favoured it for leisure rather than business travel. Meanwhile,
corporate travel managers were unimpressed by direct booking tools. Almost 90
per cent said they do not book on the internet, and would only use it for arranging
the simplest itineraries. They saw several obstacles: the difficulty in consolidating
accounting practices, the tracking of travel policy compliance, executive
productivity issues, their lack of experience and skills when it comes to booking
complicated itineraries, and the concern that suppliers may not offer their best
prices to the direct booker.
On the plus side, the thumbs up was given to electronic ticketing because of its
speed, the removal of queuing at tickets desks and the fact that it generates less
paperwork. The process of organising refunds on e-tickets is straightforward but
time consuming and some companies are concerned that millions of
pounds' worth of unused e-tickets are going uncollected.
Only 40 per cent of the travellers surveyed had used video-conferencing, and most of
them said they thought it would be unlikely to reduce the need to travel. Corporate
travel managers agreed, with 75 per cent claiming that it had no impact on the
frequency of business travel - one even said that it probably
generated more travel. One cannot underestimate in such cases the low status of
video-conferencing. Business travellers appear to like bragging to their colleagues
that they have to travel to head office for a meeting.
Other technological innovations may be more readily accepted. Already the humble
mobile phone is turning into a pocket-sized computer terminal. New WAP
('wireless application protocol')
mobile phone technology gives dial-up web access, which means that the phone
becomes an airline ticket and a check-in and loyalty mechanism. En
route to the airport, it will know the status and location of your flight
and, once you have arrived, it will guide you to the right terminal and car park.
Even better will be the newer mobile phones that will be introduced by the end of
2000, giving instant access to the web, with charges only be levied on receipt of
information. These advances in telephony also mean that the airline will know
exactly when the last passenger will board the plane, which could easily translate
into fewer delays.
When all's said and done, business travellers
don't have a bad life after all. And it's going to
get a lot better.